The Sticky Client Formula

What Makes Realtors Never Leave

Sticky Score =
(Value × Speed × Quality)
(Effort × Price Anxiety)

✓ MAXIMIZE (Top)

• Value: Show ROI (sold faster, higher price)
• Speed: 24-hour delivery guarantee
• Quality: Consistent, professional results

✗ MINIMIZE (Bottom)

• Effort: Automated, self-service, easy
• Price Anxiety: Clear packages, no surprises

The 4 Retention Levers

How to Maximize Customer Lifetime Value

1
Increase Purchase Frequency
📈
From: 1x per quarter
To: 1x per month
4X MORE REVENUE
2
Increase Average Order Value
💰
From: $200 per shoot
To: $450 per shoot (bundles)
2.25X MORE PER ORDER
3
Increase Customer Lifespan
⏱️
From: 3 months average
To: 24+ months (integration)
8X LONGER RELATIONSHIP
4
Decrease Churn Rate
🔒
From: 40% churn per quarter
To: 15% churn per quarter
KEEP 2.5X MORE CLIENTS

Pull All 4 Levers = 10X+ LTV Growth

$200 client → $2,000+ lifetime client

The LTV Transformation

Industry Average vs. Sticky Client System

❌ INDUSTRY AVERAGE
Shoots per Realtor
1.3
@ $200 per shoot
$260
Lifetime Value
✓ STICKY CLIENT SYSTEM
Shoots per Realtor
4.2+
@ $350 per shoot (bundles)
$1,470+
Lifetime Value
VS

5.65X MORE REVENUE

Same effort. Same time. Better system.

The Integration Pyramid

Create Switching Costs (Make It Hard to Leave)

LEVEL 1: Basic Service
Switching Cost: ZERO (Easy to leave)
LEVEL 2: Convenient Service
Switching Cost: LOW (Slightly inconvenient)
LEVEL 3: Integrated Workflow
Switching Cost: MEDIUM (Would need to rebuild)
LEVEL 4: Locked-In Ecosystem
Switching Cost: HIGH (Painful to leave)

How to Build Each Level:

Level 1: Email photos → they upload
Level 2: Direct MLS upload
Level 3: + Property websites + Social auto-post
Level 4: + Branded templates + 2yr archive + CRM integration

The Ascension Ladder

Move Clients Up the Value Ladder

Stage 1: Individual Realtor
$200-700/mo
Stage 2: Top Producer
$1,200/mo
Stage 3: Small Team (2-5 agents)
$2,500/mo
Stage 4: Medium Team (5-10 agents)
$5,000/mo
Stage 5: Brokerage Contract
$25,000+/mo

The Power of Ascension

One brokerage contract = Revenue of 35-50 individual clients
But only ONE relationship to manage

The First 30 Days Framework

Where Retention Is Won or Lost

DAY 1 - The Wow Moment
Welcome email + Best practices guide
Personal video thanking them
Set expectations for delivery
DAY 2-3 - Deliver + Delight
Deliver photos EARLY if possible
Include 2 bonus images (surprise)
Send "maximize impact" guide
DAY 7 - The Check-In
Personal email: "How did it go?"
Offer free value-add
Plant seed about frequency
DAY 14 - The Case Study
Send success story with data
Show tangible ROI example
"Properties with pro media sell 32% faster"
DAY 21 - The Upsell
Notice they haven't rebooked
Offer incentive to book soon
Introduce monthly package concept
DAY 30 - The Package Offer
Show the math of package savings
Limited-time founding member pricing
CONVERT TO RECURRING REVENUE

The Package Ladder

Monthly Subscription Model

BRONZE
$299
/month
2 listings/month
24-hour delivery
25 photos per listing
Basic editing
SILVER
$699
/month
5 listings/month
24-hour delivery
30 photos per listing
Premium editing
Social media sizes
Priority scheduling
⭐ MOST POPULAR
GOLD
$1,299
/month
10 listings/month
12-hour delivery
40 photos per listing
Premium editing + staging
Social content package
Dedicated manager
Priority support
PLATINUM
$2,499
/month
Unlimited listings
Same-day delivery
Everything in Gold
Team dashboard
Monthly strategy call
Branded templates
MLS auto-upload

The Psychology:

One-off pricing: Realtors think "$200 per listing" 💸
Monthly pricing: Realtors think "$15 per day" for all photos 🎯

Frame it as cost per day, not per month

Success Metrics Dashboard

Make ROI Visible (So They Never Leave)

October Performance Report

Listings with Our Media
5
Avg Days on Market
14
vs market avg: 28 days
You're Selling
50%
FASTER

The Impact:

Faster sales = Less carrying costs
14 days faster per listing × $50/day in costs
You saved $700 per listing
5 listings = $3,500 total savings this month